Designing experiences
that matter.

Turned ticket upgrades from a slow support loop into something fans can do in the product. The MVP already moved the needle (13% conversion, 0.45% gross revenue lift); next step is scale toward $3M+ ARR on Marketplace and Whitelabel.

Made it easier for small businesses to send invoices that look like their brand and get paid. Started with a five-day sprint, then shipped in three waves; visual branding, smart defaults, and Stripe.

Built up the design team itself, not only the UI. Six initiatives; a manifesto, monthly team health sessions, skill maps, cleaner file/version habits, and a clearer map of how we actually work.

With Microsoft, shaped the product for Chorus Life; a smart district near Milan where one app ties city services together. I worked scenarios, IA, flows, UI kit, and motion so the experience felt coherent.

Helped Generali rethink Vitality; the wellness side of their insurance. Mixed design thinking with futures work and surfaced twelve forces that will shape health, wellbeing, and how people buy cover.

Redesigned the Radio Deejay app around four pillars; talent and shows up front, a strong red thread through the UI, the player always visible, and layouts that can grow. Checked everything with twenty usability sessions.